ATI ProCharger had a fantastic showing at SEMA 2006, with over 30 vehicles sporting ProCharger applications. The ProCharger booth featured industry leading new systems for the Dodge Hemi, 2007 Ford Mustang GT (also featured in Ford Motor Company's booth in an award winning convertible), a serpentine accessory drive for small block Chevrolet motors, and new award winning products for racing (the F-3 139mm) and for Harley-Davidson Touring bikes, as demonstrated on a Harley Screamin' Eagle 103” Electra Glide. ATI had on display a beautiful custom ProCharged chopper built by Kim Sutter of KC Creations, and debuted its new Hemi Ram Intercooled ProCharger system at the show.

In addition to customized Mustangs, Corvettes, Cadillacs, F-bodies, and GTOs, the vehicles on display throughout the show included outrageous H2's by Real Wheels (built to promote master Illusionist Cris Angel's Mind Freak tour) and Pro Motorsports (on tank treads!), numerous imports, and a huge number of custom trucks, with everything from a 1936 panel truck to a gold plated S-10.